Most escorts spend their effort on photographs and almost none on the words underneath, which is the wrong way round once you know how clients actually browse. They scan a grid of cards, open four or five, and decide from the details. This guide is about winning that second step, and it assumes you have already worked out what to charge.
What a client sees before he clicks
On this hub, every card in a listing shows the same few things: a photograph, your name, the area you cover, your nationality and your hourly rate. That is the whole shop window, and most of it is text.
So the first decision is not creative. It is whether those fields are filled in properly, because a card with a blank rate or a vague area gets scrolled past before anyone has looked at your face.
Photographs
You do not have to show your face. A large share of London escorts do not, and it costs them less than people assume. What does cost you is inconsistency: five photographs that look like four different women make a client suspect none of them are you, and he will book someone else rather than risk the conversation at the door.
Recent, consistent, and honest about height, build and age. A client who opens the door to someone who does not match the gallery will sometimes pay and leave, and will always tell the agency. That is a wasted evening for you and a black mark that follows the listing.
Six to ten photographs is plenty. Vary them: one clear full length, a couple close up, one or two in the kind of clothes you would actually wear to a dinner booking. Skip the heavy filters, skip the borrowed images entirely, and if you watermark, keep it small and off your face.
The tagline
One line, and it is the most read thing you will write. Say who you are and where you are, in the words a client would use searching: a nationality, an age band, an area. Something like a Brazilian companion in Bond Street does more work than anything clever, because it matches how people look.
Resist adjectives that every other profile also uses. Stunning, exclusive and unforgettable are invisible by now. A concrete detail is not.
The bio
Two or three short paragraphs, written as yourself rather than as a brochure. Clients read these on a phone, standing up, and a wall of text gets skipped.
Cover three things. Who you are, briefly and in the third person if that is the house style. What a booking with you is actually like, which is the part almost nobody writes and the part that gets you chosen. And what you enjoy, which is the honest version of a services list.
Write it so it could only be about you. Anything that could be pasted onto another profile without noticing is not earning its space. And keep it consistent with the rest: a bio promising unhurried evenings under a profile that offers thirty minute bookings only reads as careless.
Services, areas and availability
List what you genuinely offer and leave the rest off. A short honest list books better than a long one, because everything on the long one gets asked about on the phone and every no you have to give costs you the booking anyway. Clients here are told repeatedly that what is not listed is not included, so your list is doing real work as a filter.
Use the standard names where you can. Someone searching arrives on GFE or role play or body to body massage, not on a phrase you invented, and escort terms explained shows how clients read each one.
Be honest about areas. List where you will actually travel, not everywhere in London, because a client in Bromley who books someone claiming to cover Bromley and then hears it is a two hour round trip does not book again. Listing fewer areas accurately puts you higher in the ones that matter.
This is also where the opportunity is. The search data behind this hub shows far more people looking for escorts in outer boroughs than there are escorts listed there: Croydon, Ealing, Harrow and Romford all have real demand and almost nobody covering them. If you live near one, say so clearly instead of listing central London like everyone else.
Keep availability current. Available today is one of the most used pages on the site, and being on it is worth more than any adjective in your bio.
Staying current and verified
Keep your details current. A profile whose rates, areas and availability match what you really offer is the cheapest advantage available to you.
Verification is the other one. How we verify sets out what we check, and verified listings appear on their own page at verified escorts, which clients are pointed to constantly, especially first timers.
What gets a profile skipped
In rough order: no rate shown, a vague or implausible area list, photographs that do not match each other, a thin list of services, and a bio that could belong to anyone. None of those are about how you look.
Note that all five are fixable in an afternoon, which is more than can be said for most things that affect how much you earn.
Getting listed
If you are still deciding how to work, independent or agency covers who answers your phone, and how to become an escort in the UK covers the legal position and the setup. Our guide on screening is written for clients, which makes it useful reading from your side.
When your photographs and your rate are ready, advertise with us is where to start.